Partnering with Technology Manufacturers
     
Consider This
   
"Business once grew by one of two ways: grass roots up, or by acquisition.  Today businesses grow through alliances - all kinds of dangerous alliances, joint ventures, and customer partnering, which by the way, very few people understand.

~PETER F. DRUCKER, MANAGEMENT GURU

We straightforwardly form and leverage channel relationships with technology industry leaders to provide best of breed solutions for our clients.  We embrace "co-opetition" to maximize the benefits of partnering to tackle a shared business vision.  We form, build and maintain our partnerships with the sole purpose of achieving a jointly aligned outcome.  Together, WSN and its alliances have combined core competencies to create new and exciting solutions and acquire new clients.

   
Relevance
   
WSN has built a strong reputation as a leading systems integrator and independent software vendor.  Since 1997 it has formed many successful partnerships with various information technology leaders.  Our current alliances include manufacturers of software, hardware and services.  These channel relationship have worked best when there is a partner support infrastructure, mutual commitment to the program and well defined rules of engagement.  Here are some of the elements found in most of our successful channel partnerships:

Reseller sales and technical training programs
Not for Resale (NFR) products
Annual revenue requirements
Joint sales and marketing engagements
Dedicated channel manager
Lead generation programs
Proof of Technology program availability
Jointly developed goals, targets and measures
   
Advantages
   
If your organization is looking for a professional, focused and experienced channel partner, consider the following benefits of partnering with WSN:


Provide your products and services to our clients
Provide your products and services to new markets
Expand your marketing and sales efforts
Leadership and commitment to your program
Dedicated technical and marketing resources
Knowledgeable and certified technical staff
Increased revenue
   
Action Plan
   
If you would like to discuss partnering with WSN please contact our Channel Relationship Manager to discuss your product or service.

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Next session:
5/23/2013

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