Geospatial technology and spatial analysis has made incredible advances in target marketing during the past several years. Location Intelligence (LI) is providing insights for private and public sector organizations to market their products, services and message in new ways. LI is used for:

	Finding retail locations to reach target markets
	Identifying target markets for ad campaigns
	Comparing geographic market size with market penetration
	Targeting political constituents
	Identifying areas for economic growth and development
	Identifying areas for office relocation
	Real estate marketing
	Targeting market education for professional development and workforce training

Our LI target marketing solutions provide the ability to seamlessly integrate the entire geographic marketing process, starting with strategy development and planning, and ending with marketing execution. Achieving this level of integration eliminates the chaos of disparate applications and puts control firmly back into the hands of the marketing executive.

LI and integrated target marketing is a very relevant approach in the context of the high-speed, wired economy, where every opportunity to gain speed for competitive advantage has to be taken.  To remain competitive, the Global 1000 is racing to adapt to a real-time marketing environment in which the difference between success and failure can be measured in minutes, hours and days, not weeks and months.  Success requires underlying technologies that drive the lags and latencies out of processes like marketing to make them more efficient.

It is also a very relevant approach in these times of tight budget controls. Because of the efficiencies it delivers, integrated target marketing does not necessarily require a huge investment and it is almost certainly more affordable than the cost of purchasing, installing and supporting numerous specialized geographic marketing applications.

Our approach to integrated target marketing solutions is based on open architecture platforms that support desktop, web and enterprise applications.  Our LI integration solutions incorporate the use of web services to create “LI technology mash-ups” for best of breed target marketing solutions.  An integrated target marketing solution is able to provide the following functions:

	Organize marketing activity by delivering relevant information to the right people in an organization at the right time
	Accurately target customers by tapping inputs from all relevant data sources, both from internal systems and external resources
	Execute customized media campaigns and marketing activities that deliver a measurable ROI

Thank you for visiting our information portal.  We value your time and understand that schedules and workloads do not always allow you to research solutions for your business driven initiatives.  We appreciate your time spent on our site to learn more about how we partner with our clients to create a truly value-added and strategic relationship.  If you are not finding the answers to your questions, please do not hesitate to contact us for immediate assistance.  There are several ways to reach us at our contact center.