Why travel when you can accomplish the same goals from your office or desk?  Today’s market is encouraging businesses to make decisions that will bring growth to the company without shrinking corporate profits.  Reliable and ever improving quality standards of video conferencing software and hardware make the transition from more traditional means of communication nearly seamless.  Based on human communications research, 60% of communication is non-verbal.  Therefore, face to face interaction with your colleagues, customers and other contacts is paramount when conducting business. We are often “too busy” to get the face time we would like and as a result sacrifice some of the interactions that help our businesses grow. 

Business has been conducted for centuries, but never at the speed by which it takes place today. In order to keep up with the competition, SMB’s and large corporations alike must adapt to an evolving business environment.  Companies are using video conferencing to grow their business by remotely managing and tracking projects, or to make more timely decisions at the drop of a hat. 

More specifically, many school districts have elected video conferencing solutions for distance learning programs.  This strategy has made it possible to visually connect students with experts in various disciplines from around the world.   The educational value the students and teachers have gained from video conferencing technology is unprecedented and certainly not possible without sophisticated and reliable video conferencing hardware and software. 

How can your business apply video conferencing to gain competitive advantage?

“A picture is worth a thousand words”

This reputable saying summarizes some of the advantages of video conferencing succinctly.  The importance of non-verbal communication can bring much relevance to a discussion among peers.  Video conferencing technology makes that benefit possible.  Other benefits of video conferencing include:

	Sophisticated collaboration features allow end-users in remote locations to use and modify other user’s applications in a live, viewable environment.
	Ability to conduct up to 8-way simultaneous audio conferencing with 4-way video conferencing
	Increased productivity, use of resources and time management
	Decreased travel expenses and loss of productivity during travel